Digi Situational Analysis

Situational Analysis Company Profile Analysis DIGI is the first telecommunication to operate and launch a full digital cellular network in Malaysia on 24 May 1995. Besides, DIGI were also become the first to offer GPRS (2. 5G) and later EDGE (2. 75G) in 14 May 2004 in Malaysia. DIGI is a mobile communication services provider in Malaysia. DIGI has provided service to individuals, businesses and other operators which owned subsidiary, DIGI Telecommunication SDN BHD. There are two packages option offers by DIGI to mobile subscribers is prepaid plan and postpaid voice plan.DIGI has provided variety mobile communication service including SMS, mobile broadband and international roaming and calling and WAP services. According to DIGI the first quarter of 2012 of Non-Audited financial statement, their total net operating revenues increase from RM 1,443,428 thousands to RM 1,575,055 thousands, which increases with 9. 12%. DIGI has approximately RM 4. 9 billion with a subscriber base 0f 7. 7 million. Since year 2005, DIGI has returned in excess of RM6. 8 billion in cash to their entire shareholder, it shows a result that DIGI has a strong capital discipline.Moreover, year 2007, DIGI continues perform well which they improve on their commercial focus and it results their annual revenue growth in excess of 5% between year 2007 and 2010. Product Analysis DIGI is simple to pronounce and spell, which it makes people easy to recall. DIGI has distinguishes itself from the mobile services industry by its distinctive brand name. DIGI are using yellow, white and black color to packaging its own product. The combination of this color can connect or develop target audience of the generation who are vibrant, fresh and ambitious.DIGI is a Telecommunication company, so it has provided different type of mobile and internet services. All these services are including SMS, data plans, prepaid and postpaid voice plans, international roaming and calling and WAP services. For their prepaid v oice plan, DIGI latest prepaid voice plan is called DIGI Easy Prepaid. This package is very effective today, this is because it can enable DIGI user to enjoy 24 hour free calls, SMS and free log into Facebook (zero Facebook). DIGI user can interact with their 3 DIGI Buddyz by free calling or free SMS in 24 hour. There are 80% of mobile subscribers in Malaysia are prepaid users, so DIGI s leading this prepaid market by enhance the value in this segment by increase customer needs and richer mobile features that can made DIGI users can truly appreciate. Besides, DIGI also reward their prepaid user by 10 free SMS when customer reloads as little as RM10. Besides, DIGI also provide postpaid plan to DIGI customers. The package that offers by DIGI is DIGI Smart Plan. This package enable customer to enjoy the unlimited internet access services. By the same token, DIGI also offers the Iphone, Samsung and tablet plan to their customers. Now, DIGI has also offers free Nano sim card to the new D IGI users.Moreover, DIGI also launch their Turbo 3G service on year 2009. The DIGI Turbo 3G is located at most urban and populated area in Malaysia. This 3G service is available for prepaid and postpaid voice plan and also for the broadband. IMC Objective Strengthen Image The objective of DIGI is to develop and strengthen the images of their brand towards the youth and business markets. There is fierce competition on the telecommunication market nowadays. With strong images the company is able to have strong awareness in the mind of consumers and can distinguish themselves over competitors.Higher recognition of the brand through good images could provide loyalty of customers toward the DIGI. For the year 2011, DIGI has invest RM9 million to create their brand advertising campaign and positioning DIGI is an contemporary, innovative, lifestyle centric and quality services that would satisfy their customer’s needs. DIGI is tending to offers the better quality of product and serv ices to increase the customers’ mobility. Through the advertising, DIGI evolves with time to interact with customers and it show DIGI is understand the lifestyle need of DIGI customer. Increase SalesThere are another important objective for DIGI to achieve is the sales and revenues. This is because only revenue or profit allows a company to operate its business well. To achieve this goal, DIGI is keep improving their coverage network and quality services. Besides, DIGI also develop a customer service which with quality and efficient. DIGI product and services is user friendly and it is highly personalized. Through the advertising, DIGI is telling the customer they are improving their coverage and services, it will build trust and confident of customer toward DIGI. So, it will help DIGI to increase sales and revenue.

Safety Essay Example | Topics and Well Written Essays - 250 words - 2

Safety - Essay Example For example, although a person is in a secure place such as a well-founded and guarded building if the person is haunted by psychological harm, that individual cannot be said to be safe. Safety should include not only one aspect of life but the total conditions of an individual. Hence, when there is nothing that puts someone at risk of anything in whichever of the aforementioned aspects, the circumstance is considered safe. My personal definition of safety is supported by Webster in his definition of the word as the â€Å"state or condition of freedom from danger, risk or injury†. Furthermore, Merriam-Webster dictionary defines safety as â€Å"the condition of being safe from undergoing or causing hurt, injury or loss†. Although the aforementioned definitions do not specify the boundaries of the descriptions, I have taken the liberty of doing so in my personal definition of the word. I believe that my understanding and definition of safety is quite similar to its general definition. Based from the references mentioned above, it could be comprehended that the word means the absence or state of freedom from whatever brings harm, danger, hurt or injury whether it is physical, mental or

Can be on anything to do with microbiology (you can chose the topic) Article - 1

Can be on anything to do with microbiology (you can chose the topic) - Article Example The greatest microbial risks are because of ingestion of water contaminated with animal or human feces. Other sources of contamination are waste water discharges. Children under 5 years of age are the most affected population with these infectious diseases. Common diseases which are transmissible by water are cholera, typhoid and bacillary dysentery. Cholera is caused by gram negative rods Vibrio cholerae which are facultative anerobes. The organisms are aquatic bacteria and their distribution depends on sodium and temperature of the water. The incubation period of the disease is 1-3 days and the disease is characterised by acute and intense diarrhoea leading to dehydration. Cholera is associated with high mortality if not treated timely. Infection due to Vibrio cholera is dependent on adhesion of the cells of the bacteria to the mucous membrane of the intestine and production of cholera toxin. Cholera is very famous for its pandemics. The genes responsible for toxin production are h arbored in the CTX? segment (7–9.7 kb) of the chromosome. The strains of the organism are common in the environment, especially is estuaries. Non-culturable but viable bacteria are responsible for episodic nature and the sudden appearance of violent cholera outbreaks, followed by a rapid slowing down.

Justice in Greek Philosophy Essay Example | Topics and Well Written Essays - 1500 words

Justice in Greek Philosophy - Essay Example Plato, one of the Greek's ancient philosophers, ideally believed that sense-gained knowledge remains impure and confused, and that only the soul that contemplates and turns away from thinking carnally can receive true knowledge. He also believed that only the soul can know real essences of things, acquire knowledge of forms since the world as seen by the eye is nothing short of an imperfect copy (Bakalis, 2005). The immense dialogue in the Republic is opened by questioning the nature of justice. Several definitions of justice are proposed which are found to be inadequate except that at least more emphasis is put on Sophist, Thrasymachus' definition. According to this young man, justice is anything the strongest man decides that it is. Further, he states that whatever is in the strong man's interest is just. This argument is dismissed by Socrates after proving that strong personalities rarely get to know whatever is in their best interest; this cannot be just since justice in itself is a virtuous (Griffin, Boardman & Murray, 2001). Plato had quite a different view of justice; he believed that an answer exists that derives basically from reality's nature. In his republic, justice is defined as wisdom, courage and self-control; something close to righteousness and morality. In Greek, the Republic refers to the character or order of a political society; its regime type or constitution. The republic also refers to the city-state governance in a Socratic dialogue written in 380 BC by Plato. The republic is a most influential work of political theory and philosophy, and is Plato's best work. In fictional dialogues with foreigners, Athenians and Socrates, Plato discusses the meaning of true justice (Griffin et al., 2001). He seeks to establish whether man is happier when just or unjust by imagining a society that is governed by the guardians and philosopher-kings. The dialogue also goes further to discuss the role of philosophers, the place of poetry, the Theory of Forms and the soul's immortality. Plato's Republic is to-date considered in respect of western philosophy to be one of the most influential works. The Republic essentially deals with the subject of how one can live well. This inquiry into how one can live a good life was shaped into two parallel questions: (1) what does an ideal state look like, or what is state justice (2) What makes a just person These questions naturally encompass others such as: how should the state citizen be educated, what arts need to be encouraged, what kind of government should state adopt, who should govern and what rewards should the governor receive, what is the soul's nature and what afterlife and divine sanctions exist (Griffin et al., 2001). The dialogue proceeds to cover almost all aspects of Plato's thought. Platonic thought as described by several central aspects that exist in the dialogue can be summed up into three main points; the nature of justice, the ideal republic and the allegory of the divided line and the cave (which attempt to explain the theory of forms as perceived by Plato). THE IDEAL REPUBLIC According to Socrates, if a person can define what a just state looks like then the person can apply that analogously to the just man. Plato on his part exposes in detail how a state can have wisdom, courage, justice and temperament - four great virtues. In his utopia, Plato divides men

The Strategies Applied In the Operations, Information and Marketing Research Paper

The Strategies Applied In the Operations, Information and Marketing Management at Toyota Motor Corporations - Research Paper Example The paper tells that Toyota motors are one of the most successful companies dealing with the making and assembling of motor vehicles. Its success can highly be attributed to the mechanisms that the owners put in place from time to time with an aim of not only beating competition but also remaining atop. Operations management at Toyota is done in a way that leaves the competitors with little to counter. In a company, this department is tasked with the oversight of the processes applied in the production and distribution of goods or services. Usually, there are various approaches one could apply including lean, six sigma and kaizen. According to Ewan and Ron, the approach applied at Toyota is normally Lean whereby the focus is on the customer. For instance, in 2008 it was reported that Toyota had initiated a process of making cars that did not emit much carbon. This was as a result of studying that the society was not focused on having low carbon-environment, especially in Europe. Addi tionally, the research showed that there was an increased demand for cars in the Asian countries more so in Russia. Consequently, Ruffa reported that Toyota started processes, which fit every need for the markets. Therefore, from these studies, it is clear that Toyota’s approach in operations is lean and is solely focused on the clients’ needs. As a result of using this technique, it is not surprising to find many customers from all over the world preferring Toyota-made vehicles. In fact, Knoespel stated that this approach by Toyota has been the main key to its success and the ever-increasing dominance in the market. In terms of the assisting the enterprise strategy, lean management has seen the company’s major goals be achieved within the specified period. By first understanding the client’s need, it then becomes pretty easy to establish the markets and supply. As state earlier, the company noticed that the countries of China and Russia had an increased demand and immediately embarked on a mission to meet it.

Toxic Chemical Agent Incident Response Assignment

Toxic Chemical Agent Incident Response - Assignment Example Incident command system is a well-organized tool that can be used to manage a disaster in a smooth way. It is a tool that is used for control, command and coordination of the emergency response to protect life, property, and the environment. The tool integrates procedures, policies, facilities, equipment and personnel into a common organizational structure that is specifically designed to improve the emergency response operations. By applying the principles of the incident command system, management of disaster can occur smoothly without confusion. These principles occur in a systematic manner and functions to allow smooth rescue plan for casualties in an emergency response. For methyl isocyanate leak, immediate response plan using the principles of incident command system can minimize the number of casualties (Williams, 2013). In case of the of the methyl isocyanate gas leak, the response teams should use similar terminologies to avoid confusion. The response team should use a common language that each person understands and all commonly used areas should have the same names. For instance, the area where casualties are being staged should have a common name such as the staging area. The gas plant facilities and units should be given similar titles that each response team is familiar with for easy access of resources and to avoid confusion (Strong, et al., 2009). During the gas leak, the first arriving officer to the gas plant assumes the position of the incident commander. The incident commander will start activating other section areas of the response team. The incident commander will raise the alarm, call the ambulance and start organizing on how to evacuate the casualties from the power plant after triaging. The incident commander will, therefore, help make a communication flow smoothly during the rescue process (Williams, 2013). There should be a common communications plan between different response teams.

Just Another Lionel Messi Essay Example for Free

Just Another Lionel Messi Essay Standing at just over 5 feet 6 inches tall , and with an age of just 24 , Lionel Messi is touted to be one of the greatest players of all time , maybe even the greatest . Maradonna famously termed him his ‘successor’ , and although Pele finds reasons not to call him the greatest of all time , its probably ‘cause he’d rather not give up his title to someone else. Human nature, you could say,but well,he’s going to have to agree sooner or later. Cristiano Ronaldo has it all. He has the stats, he has the ability, he has the strength. There is no doubt in the fact that Cristiano Ronaldo has been grossly underestimated when it comes to comparisons with Messi. Messi cant head the ball like Ronaldo. Ronaldo can probably do everything that Messi can with his feet. But then what is it that Messi has that attracts every single person to the beautiful game? The fact that he lives for the game. Once he gets the ball , he will not leave it until he has done justice to his ability with the ball. All incredibly skilful players, Ronaldo , Nani , you name them, dive at the first opportunity presented to them . Lionel Messi never dives. If you’re wondering what I mean by ‘dive’, and I’m assuming you probably are , it is the practice of falling to the ground ,pretending to be injured, appealing for a foul, and then ,once the purpose is fulfilled, ending up running around the field without any hint of injury. Lionel Messi hardly ever does it . In fact he never does it . Messi is humble, probably the humblest ‘great’ of all time . After scoring seven goals in the past week, and being on the verge of becoming the all-time highest goalscorer of Barcelona, he still credits the club’s run of success,as well as his , to coach Pep Guardiola. Lionel Messi never dives. He plays fair. And when he does,he makes sure we all know , that he was born to play this game .